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Friday, September 30, 2011

Benefits of Automated Marketing


Control the Brand – Alternative Insurance Marketing Solutions enables users to customize content and imagery within marketing materials to maintain the company’s brand.
Launch Intelligent Marketing - Intelligent marketing helps produce customized campaigns in an automated approach without lengthy and tedious creative processes. Marketing material can be verified in A B split testing, mass produced for your market or personalized for the ultimate customer experience.
Automate Marketing Processes – Automate in office paper pushing and time consuming prospect/lead/customer processing and nurturing.
Enable Personalization - Improve customer engagement with personalized marketing campaigns that use rules, tasks, and fulfillment's to deliver content to each recipient. Personalized postcards, emails, or landing page PURL campaigns are sure to drive results.
Reduce Costs – Significantly reduce costs by automating marketing processes, streamlining marketing workflows, and keep personnel overhead at a minimum. The ability to create customized marketing pieces on demand, considerably reduce overall marketing costs.
Decrease Time to Market – Reduce the time to implement marketing materials by allowing AIMS to build and automate processes quickly and efficiently.  

Wednesday, September 28, 2011

What can Rotary Do for your Business?

Most of you know about Rotary, but what does Rotary do for your business? Rotary is a collective of business leaders within a community who want to make a positive difference at home and abroad. Clubs are nonpolitical, nonreligious, and open to all cultures, races, and creeds. Rotary clubs normally meet once a week to share business news and to give updates on projects the club is working on. Not only is this a great way to volunteer and give back to your community you also get the networking benefits. There are over 33,000 clubs and more than 1.2 million members worldwide making Rotary one of the largest social business networks in the world. Why is Rotary such a big deal? Well similar to many things in life it is not what you know in business it is who you know. Contact a local club and be a guest at a weekly meeting. Remember all clubs are different so check out more than one in your town before deciding which one is right for you. Check out this link to start finding a Rotary Club near you.

Monday, September 26, 2011

Managing Your Sales Team


Managing a sales team is difficult for every small business owner. One way AIMS has supported one small business in managing their sales staff is by creating automatic daily sale call prompts. This simple but effective prompt reminds sales staff to call prospects and sell!  
Daily sale call prompts alerts a sales representative with a prospects name and phone number with a short message informing the sales representative to contact the prospect. After the phone call has been made an easy to use drop down button allows the sales representative to select from a variety of options on the outcome of the phone conversation. This allows for monitoring and measuring how effective each sales associate is at cold calling and collecting information.
One AIMS customer tried this service on one agent within their sales team. It was so effective soon each sales associate on staff had an automatic daily sales call prompt. The small business owner felt the daily sale call prompts gave each staff member a task to be completed immediately. It helped to ensure prospects were not being shoved to the edges of the desk.
If you have more questions about how daily sales call prompts can be used in your business contact AIMS at 401-400-2467.