Nurturing Messages

Nurturing your customers is easy and rewarding. Nurturing messages are intended to build relationships with your customers. Sending personal nurturing messages to your customers can do a few things like:

1. Keep your company fresh in the customers minds.
2. Create loyalty, keeping customers longer.
3. Remind customers that your company is local and looking out for them.
4. Get more customer referrals.
5. Create good word of mouth.

How do you create Nurturing Messages? Well an email is an easy way to go. If you want to do something more than just text try a short Video it is fast and easy. The video also creates a great human touch and reminds the customer that your company is more than a logo but a business built of people just like themselves. You can send the video email from just the company director or create a message from your whole staff. Keep the video less than one minute and keep it short and to the point. Add interesting information as well as the nurturing message to give your audience something to think about and share with friends and family. Post the message on your social networks as well. 

Try these ideas to help create a nurturing video message.

1. Viddler
2. Youtube
3. Windows Live Movie Maker
4. Apple iMovie

Now it is your turn! Check out some of the links below to get inspiration and then make a nurturing message yourself. Post your videos in the comment section or send me a link on Facebook. 

Good luck and enjoy the holidays!

Alternative Insurance Marketing Solutions

Bancorp Insurance

Welty Building Company LLC

Editing Contact Information Fields

When you are looking to get as much information as possible over from your Agency Management System over to your new Agency Revolution or Firefly system sometimes you need to add fields. The main idea is if you have one place for a first name and last name on a policy where do you put their partner’s name. Another example is the addition of adding a Representative or Niche a contact falls under.

Having these extra fields can help you sort and target a specific amount of your customers or prospects and market or nurture them accordingly. So how do you go about adding or editing contact fields in you Agency Revolution or Firefly? 

1.     First thing first always make sure your agency management system can transfer over the information that you would like to have in your AR or FF. If you do not know how to check this information on your own I would suggest calling a customer service and finding out what you need to do to have the needed information transfer over quickly. 

2.     Log into the back end of you AR or FF. Here is a link to get you to the Engine Log in http://www.agencyrevolution.com/members/revolution-engine-login

 

3.     You are now in the back end of your AR or FF engine. At this point I would make a note of what fields you would like to add to your contact information. 

4.     In the top right hand corner click the “Admin” button. 

5.     Under Commonly Used Tools click “Field Editor”. 

6.     Here you can add a new field or edit the order of the sections found under each contact. 

7.     Now one of the most important parts. Checking that the information transfers over correctly. If you have automatic transfers wait till the next morning and check your contacts. Now this can get messy so be patient and work through any hiccups.

If you are manually importing contacts adding the field in the CSV document should allow it to be placed correctly in your contacts information.

If you have any problems don’t hesitate to call me and ask questions. Too busy? Then call me today and I can to do it for you. 401-400-2467. This video should also help.

(If you are having problems hearing it turn up your volume really loud.)

Hope this helps you get more complete data stored in your AR or FF system.

Tell me what you need help with. Don’t wait till a training when you are just one of many with questions and don’t put a ticket in to just get shoveled off to a link. Get your personal answers here. Please don’t worry about how simple the question is remember if you have the question chances are someone else has the same question too.   

Google's New Freshness Update

This week Google announced a new “Freshness” Update, which is said to affect 35% of all items searched. The idea is to keep the most current information on a query at the top of a search page. Fresh Content or content updated more recently/ including new content is more important than ever. Now don’t go changing your website every day to keep it Fresh. Some of the key factors associated with how Google determines Freshness is: 

1.     Inception Date – when your site was first crawled or discovered.

2.     Average Age of Document – determine age of your site by averaging out the age of its documents.

3.     Proportional Document Change – the amount of a page that stays static vs. the amount of a page that changes frequently.  An example being a homepage with blog content.

4.     Query Based Scores – popular queries can be ranked higher.

5.     Link-BasedScore- Assign Freshness Score based on freshness attributes of link documents.

Chances are you already have most of this in place on your website. If you are not it might be time to update your website. For more information on Google's New Freshness Update check out Justin Briggs Blog or this great Whiteboard Friday Video with Rad and Mike discussing some of their early observations on the Freshness update.