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Monday, April 23, 2012

Your Agency Path & Plan

 
Don’t be the last to know! Now all that stuff Kevin and Lucas have been bugging you to do is in one easy to use location! You can now get the highest local search ranking by just completing a series of steps and set up your mobile site. 



First go to your website and log in

Second go to the “Tool” drop down located at the top right of your website edit bar. 

Third scroll down and select “Agency Path & Plan

Start at the top and do some of the easy stuff like name, address, and phone. As you tackle each task a handy completion bar lets you know how much more you have to complete. Now you can setup your Google Places and Launch your Mobile Site all in one place! 

That is what I said LAUNCH your NEW MOBILE SITE! Everything is on your phone nowadays so why not your website! Get started with this handy new tool and then next time Kevin asked how many people in the room have completed their SEO for Local Search and have Implemented their Mobile Launch you can Proudly raise your hand. 

As always if you are swamped with work and can’t even start to think about doing this simple and effective new tool from Agency Revolution I can do it for you. Just shoot me an email or call. I am here to make your Agency Revolution/ Fire Fly software work for you. 

Let me know if you have Launched your Mobile Site for a Shout out Facebook! 

Wednesday, April 18, 2012

Pinterest + Insruance = Leads


Think Pinterest and insurance don’t go together? Think again! 

For those of you who do not know about Pinterest it is an image driving social networking site. All of the images are links. The idea is that if you like an image or want to remember the idea/site you pin it to your digital cork board. Others can follow your pins and share with their friends through their digital cork board and a network of sharing is created. Pinterest is mostly used by women some of its most popular pins tend to be recipes, fashion, and arts and crafts. So how can you use this site to promote your insurance agency? Try running a Pinterest Campaign

  1.  Car insurance example: British insurance company runs a Pinterest campaign highlighting the danger of driving in ridiculously high heels. http://pinterest.com/confuseddotcom/driving-in-heels-competition/ The idea is if you want to win a pair of free butterfly twists high heels from confused.com then you post a picture of the highest pair of high heels you have worn while driving. Now to do this you do have to give some information to the insurance agent so they are collecting prospects. 
  2. Car insurance. Every person who gives your company basic information and uploads a picture of their car gets $10 free gas card. 
  3.  Home insurance. Every person who gives your company basic info (name, email, zip code) uploads a picture of a dream remodel for one room in the home. And one winner gets $500 towards home improvements.  
  4.  B2B insurance. Every company that gives you basic info (name, email, and phone) and uploads a picture of their store front is entered to win a lunch for the entire staff on you.
I think you get the idea. Remember you want to collect info you can use but also have a visual eye catching images that will be shared and liked by everyone that sees it. Other ideas are just posting beautiful pictures related to your insurance niche and have it link back to a landing page featuring that image and of course a form to fill out, to collect more information. 

Think outside the box. What are some of your ideas on how to mix visual based Pinterest and insurance?

Friday, April 13, 2012

Taking Action! The Insurance Agent Speaks


The Insurance Agent speaks; “After attending one of Michael Jans Conferences I always feel a surge of inspiration. I have the best intentions to do everything I have taken notes on.  I always come away with some great ideas too. Then I get back to the office and I realize I am way behind. So the note pad and book of great ideas is set aside as I put out the office fires. I don’t pick them up again until the next conference.” 

If this sounds like you then you are not alone. No one said taking action is easy. Some things have to be done to keep your business working and keep your customers happy. You do not always have time to spend marketing your business. If you know the story told above all too well, you might want to try hiring a freelance insurance marketing professional. 

A freelance insurance marketing professional can take your book of great ideas and make them a reality. Hiring freelancers also has some financial benefits. You are not taking the time to hire a new employee; you’re not paying any additional money for health insurance or employee benefits. Just think of all the potential commission that could be brought into your agency if you took action on half of your marketing ideas.  

If you are interested in turning that marketing to-do list in to leads please contact Alternative Insurance Marketing Solutions at 401-400-2467. They will do the job for you and start turning good ideas in to commission sales.

Monday, April 2, 2012

AIMS Alternative Insurance Marketing Solutions: 8 Modifications To Know About The NEW Smart Form B...

AIMS Alternative Insurance Marketing Solutions: 8 Modifications To Know About The NEW Smart Form B...: Many of you got the email about the new Form Builder 2.0 in your inbox this week. I don’t know about you, but as soon as I got word of th...

8 Modifications To Know About The NEW Smart Form Builder 2.0


Many of you got the email about the new Form Builder 2.0 in your inbox this week. I don’t know about you, but as soon as I got word of the update I logged in to my account and started playing around. I think this new Form Builder 2.0 has some great new features and maybe some downfalls. If you have not checked it out here is a video curtsy of Send pepper on the ins and outs of the new Form Builder 2.0. 

I started by spending a good hour just playing with all the new tools. So let me share with you my personal review of the new Smart Form Builder 2.0.

  1.  Visually this is a much easier way to build Smart Forms. I can see the form while I build and add to it or take away from it as I see fit.
  2.  It is now easier to add existing fields and to create new fields on the spot.
  3. For a quick Smart Form with no hassle using the pre-made Templates is a must. They look great the one problem is there are only 7 templates to choose from. Yes, you can change the colors and backgrounds, but I still wish there was more variety.The other option is to build one from scratch.
  4. Customizable to the extreme! The forms now can be customized down to the pixel spacing, box size and shape, font, field style (selected and unselected), input text, background, border size and color. The list goes on and on. Is it a good thing? Yes. On the bad side there are almost too many choices and I could see 90% of users not utilizing these tools.
  5. Conditions are a new feature, similar to rules in campaigns, if this than that statements. I could see this being great for anyone who wants to direct specific traffic to a part of their website or to a specific thank you landing page. I think this new feature will become an indispensable tool.   
  6. The new Preview button is a great way to see the finished product before adding it to the web or landing page. I used this a lot when I spent time playing with the new setup.
  7. Send Pepper has also added a new Publishing Form feature with options like, I will install my form, Send to my Webmaster, and Have OfficeAutoPilot Host my Form. 
  8. Settings Tab is now the place where you assign tags and sequences. This is also where you change opt-in settings and thank you pages.

Over all I think this new format will be easier to use. It is more user friendly, but might have too many nit-picky options. The old builder is gone for good so better get used to this one. If you need help with the new Smart Form Builder 2.0 do not be afraid to email or call me at 401-400-2467 with questions. Or if you don’t want to bother with it at all I can just build it for you.