How to Talk to Your Customers On Facebook

During the Facebook conference last week in La Pine OR, I heard one question a lot. 

What do we post on our Facebook Page?

The question is a good one and it might be easier to answer then you think. 

Facebook

It can be easier to talk to your customers on Facebook if you think about whom you are talking to, what you are trying to get crossed to them and why you are posting on Facebook to begin with. 

Who are you talking to?

Customers, fans, people who like your company, and other business that do business with you.

What are you communicating with your customers?

You want to give the people who “Like” your business great information about your business, your industry, and how it pertains to them.

Why are you communicating with them on Facebook?

You want to make a connection with your customers. This can be anything from sharing a birthday party at the office to sharing customers’ testimonials. The more your customers see what a great business you are the more they will want to do business with you.

Still not sure what to post? Ask yourself this question, what knowledge do I have that my customers do not? This can be something as simple as why your product might cost more due to the quality goods you use, to the correct way to plant a tulip blub. In the end the more you share with your audience the more they will listen.

Other ideas to post on Facebook

·       Post pictures of your merchandise or service

·       Offer discounts for services or products

·       Create contest to benefit the community

·       Support a community event

·       Post all donations to the community

·       Post employees and yourself  doing things in the office or in the community

Try to make all of your social media post simple and public, Intel showcases this by making all of their social media post with this idea in mind, which reads, in part: “Talk to your readers like you would talk to real people in professional situations.” It just makes good sense. 

Good luck posting.

I would also like to say thank you to everyone who came to the Facebook Conference in La Pine last week. I had a great time and next time we will try to have a better internet connection.

Building Your Business using Facebook Conference

Why should you use Facebook and other social media as part of your business marketing? 

Well check out these stats;

·       3.8 million people live in Oregon

·       2.1  million of those people, are over 13 years old, and have a Facebook.

·       So 55% of the consumer population of Oregon is on Facebook 

There is no other piece of multimedia that you can reach that many people free of charge or  where you control your cost. 

Now you know why using social media for your business is important, but you are probably like the thousands of small business owners who don’t know where to start. 

Well lucky for you Actively Implementing Marketing Solutions, Vice President, Cheri Lesueur and Bancorp Insurance Owner, and Insurance Marketing Guru, Tammy Lesueur will be co-hosting a Social Media Conference in La Pine Oregon at the La Pine City Hall's Meeting Room, Tuesday September 18^th. Now if you don’t already know this pair works especially well together because they are a mother and daughter team. Shocking how the apple does not fall far from the tree.

Come and be one of the hippest local business owners of La Pine, Oregon. Participants will get the chance to learn the importance of Facebook and other social media. With step-by-step help our speakers will assist the participants to set up and start using Facebook Business Pages. Our Social Media family team will try to answer all of your questions and ease your concerns about going into the great unknown of the social media world. The goal of this small conference is to help small businesses in La Pine to start using Facebook confidently and correctly. This is a one night convention, in your home town, which means you have nothing to lose. Please come join the fun and start expanding your business today.  

Now who are these amazing women again? This colossal duo has been around the digital social media world since MySpace and AOL were cool. They have used Facebook for personal enjoyment as well as converted Facebook “Likes” into business sales. 

Tammy Lesueur is a leader in the insurance marketing industry. She has spoken throughout the U.S. on insurance marketing and digital media advertising. She has helped to grow Bancorp Insurance into one of Oregon’s top insurance agencies and is one of the nicest people you will meet.

Her Daughter Cheri Lesueur inspired by her mother, is now running her own marketing business, Actively Implementing Marketing Solutions. Cheri specializes in social media, marketing campaign creation, and content marketing. She works with people just like you every day to help grow small businesses online.

  

Don’t miss this amazing one evening conference in which you can learn from the mistakes and victories of successful Facebook business pro’s. You do not want to miss this one night of first-hand knowledge being passed down from the masters. Let this family’s passion for marketing help your business blossom in the social media realm.

Convention Information

La Pine City Hall Meeting Room

Tuesday, September 18^th

Food will be served so dig in.

To sign up for the convention Now go here.

Firefly and Agency Revolution Training on Your Time

Well its fall and things are finally starting to settle down. Kids go back to school; family vacations and weekend getaways are being reserved for the upcoming Holidays. I can smell the weather changing with a cool breeze and see the colors of fall with the changing leaves. 

In fall you also go back to school for your Firefly (FF) and Agency Revolutions (AR) Trainings. Now I will be the first one to tell you the conferences and trainings are fun to go to. You get to see friends and make some new ones. You pick up new ideas and just get excited by the opportunity’s this amazing marketing tool presents to you. One of the main reasons agency owners flock to these meetings is to finish campaigns they have started but not had time to complete. I think the in class training is great if you want to do the campaign they are currently going over, but the real action happeneds during the one on one time. You know what I am talking about when everyone really barriers their noses deep into their computers and raises their hand for assistance. That is when real problem solving and progress get made on your FF and AR training days. 

Now wouldn’t it be nice to have that amazing one on one time any time of the year? To be able to have someone sit down and walk you through step by step how a campaign works. To help you customize it to your agency’s needs?

Well it’s a good thing you’re reading this blog! Actively Implementing Marketing Solutions can be your personal FF or AR coach. We work with you and your staff to facilitate true learning on your FF or AR marketing system. We understand that you want to be able to do the work yourself or have your marketing done in house. That is why we support your learning on your own time. You don’t have to worry about booking plan tickets or making hotel reservations we come to you. 

Now you don’t have to feel like you missed out because you could not make it to the FF or AR trainings in Chicago. You can have your own personal training in your office, with your staff, making real progress on your marketing. 

If you mean business and feel like you do not get everything you could from the larger trainings then have Actively Implementing Marketing Solutions come to your workplace and spend one on one quality training time with you and your staff to start seeing true marketing results now. 

Call Cheri at 401-400-2467 to start today or email her at cheri@implementnow.org for more information.