Don't Be a Scammer

No one likes a scammer. Be the one to rescue your prospects from them.  

Hey Hey Hey come over here we will give you a good price. 

Having scammers in your industry can be a benefit for your business. We would all like to think that people are honest and genuine, but when you have been burned in the past, who will you turn to?

Story Time

As some of you know I am currently moving. This means I am looking for a house to rent in a new town. I went to Craigslist and a few real estate websites to get a list of homes to visit. Well after looking at some homes from Craigslist my boyfriend and I really thought we found our perfect new home. We were so excited we told family and friends all about the rental. After a few sketchy conversations with the “home owner” through text and Skype we were bummed to find out this guy was a scammer. He was trying to get us to send money to him for keys. The guy didn’t even know are full names. We ended up reporting him to the local authorities as well as flagging him on Craigslist. 

What does this story have to do with your business? Well I will tell you. While we were in our new town to look for homes we met with one local real estate agent, Joe. Joe showed us a house and was kind and honest. After we came home and dealt with the loss of the rental we wanted due to the scammer. The first person I called was Joe. Not only do I feel like I cannot trust homes I see on Craigslist, but I want someone in my corner that has my true interest at heart. Even if there is a better deal out there at this point in time Joe has earned my business.  I sure hope he asks for a testimonial from us after we find a place to live, because I will willingly give one. 

So now you can look at it from your customer’s perspective. What if they got a bad insurance quote online and were not covered in a fender bender? What if they were ignored or even forgot about by their last insurance agent. What if the last time they bought an expensive product they found out later it did not work?

Be the hero in you industry. Even though there are other ways for people to go about getting the same product sometimes it means more to have a professional help them to make the right decisions in the process.

Who I Want To Work With and Why

I know exactly who I want to work with…and it may not be you. Why is this so important to know? Because it lets me find the right customers. You know the customers who love working with me as much as I love working with them. The customers who leave me glowing testimonials and who send me referrals. Those are the people I want to work with!

 

Taking the time to really find your idea customer is hard. You need to get paid so every customer is looking good when they are handing you a check. For me I have found it makes more sense to find the right people to work with instead of just anyone who will pay me. If you have been thinking about contacting me about my services maybe it would be a good idea to see if you meet my ideal customer criteria. 

1. You want to implement marketing tactics, but you just have no time to do it.  - I love these customers. They know what they want and how they want to get it. They just need someone who understands their vision to make their marketing goals reality. 
2.  You must be passionate about your business. - I want to work with people who love what they do. Chances are if they love what they do I can help them share their skill and knowledge with their customers. 
3. You have to be a Risk Taker.  - Being innovative and trying new things with marketing is always a risk. I enjoy working with people who know every new marketing campaign is a risk and does not always work out the way we plan. 
4.  You have to be a team player.  - I can create marketing campaigns and landing pages up the wazoo, but if you do not work with me to create something that is truly useful for your business then we are both wasting our time. 

If you meet all of these criteria, then call me all ready and let’s talk. If you did not meet all of my ideal customer criteria then we still might be able to work things out. 

Again if you need help with Agency Revolution, Firefly, Office Autopilot, Ontraport or Social Media Marketing and you meet my Ideal Customer Criteria, CALL ME at 401-400-2467 or contact me online. ! 

I cannot be the only one who has set up criteria for their ideal clientele. Share the wealth; let me hear some of your criteria.