Moses Lake Facebook for Small Businesses Overview

I want to thank everyone who attended the Facebook for Small Businesses Lunch and Learn hosted by the Moses Lake Chamber of Commerce and myself. For anyone who wants a refresher or missed the event here is a video link to the slide show on some of the items we went over.
Thanks Again
Cheri

Facebook For Small Businesses - Lunch and Learn

Thursday April 25th

11:30-1:30

Moses Lake Chamber Office 324 S pioneer Way

Cost $10

Lunch is Provided

What You Will Learn! 

· Business Page vs. Personal Page

· What to Post to get the most reach and engagement

· How to read Page Statistics and what they mean

· How to direct traffic to your Website and Blog

· How to Post Offers and Events

Your Customers are On Facebook!

46% of Facebook users are 45 or older

57% have completed some college

24% have a bachelor’s or master’s degree

47% have an income of $50,000 to $100,000

43% are male and 57% are female

40 visits per month on average

23-20 minutes per visit on site

200 million FB users check their Timelines

using mobile devices every day

Are You Getting The Most of Your Insurance Website Home Page?

While I was recently working with Agency Revolution Staff on a SEO (Search Engine Optimization)  project for a customer I was informed about new requirements to get the most from your Agency Revolution (AR) or Fire Fly (FF) Website home page. After realizing that about 50% of my clients are not meeting the new standards I thought I would share them with you in my blog. 

Your Home Page Must Have

•   At least 500 words to rank highly on Google
•  No more than 5 links to internal pages on your site
• The Location you service or your Town Name listed 3 times
• Your Business Name listed 3 or more times
• Key words listed 3-4 times (Auto Insurance, Home Insurance)
• Social Media Connections (Widgets, streams, like buttons)

Keep Your Content Fresh

Having fresh content is one sure fire way to rank better on Google. Not only are you growing your website data base, but you are also building your online presence. Posting new content to your website might sound easy but can be low on your to-do list. Keeping a blog or updating your research center on your website is one way of updating the content on your site. This lets Google know you are an active business and that you should be listed higher in their search results then other static boring sites. 

For more tips on Blogging for Insurance Agents click here to see a past blog I did on the topic. If you do not want to do the work yourself but want all the glory give me a call at 401-400-5371. I specialize in Insurance Content Creation for your websites, blogs, and social media.  

Facebook’s New Phone App and How It Will Affect Your Facebook Marketing

Facebook Home Cover Feed

Facebook has done it again. Come out with a new update, but this time it is exclusively focused on the Facebook Home. Facebook Home is a new application which turns the main page of your smart phone into the Facebook news feed. It constantly and seamlessly updates with Facebook posts and messages as soon as you turn on your phone. Facebook is hoping this new app will encourage users to be more connected than ever to the Social Platform. 

mobile user. Lately we have seen Facebook help marketers reach the mobile user with their ads. This new app will bring Facebook into the forefront on your phone. The new software is called

How Does Facebook Home Affect My Marketing?

Currently ads are not being show on the Facebook’s Home Screen. I feel this is one reason Facebook has been testing In Page Post Advertising. Instead of having your ad pop up on the side bar it is seen as a post on the wall of your target market. Although Facebook Home is currently not showing ads, I believe you will start to see your ads on the mobile devices but as a page post instead of a classic ad. 

So that means you need to know how to correctly post to be seen on Facebook Home. The Facebook Home News Feed will be taken up mostly by pictures. With each news feed post scrolling on the screen like a slide show. This means as marketers it is even more important to use pictures on your posts. (USE PICTURES ON YOUR POSTS!) 

Krishna Subramanian, the chief marketing officer at Velti, stated that even without showing ads on the mobile cover feed, Facebook Home could be a profitable tool. He is right of course. Even if we cannot show our ads on Facebook Home, the mobile device is collecting valuable data about each user which can then be used to more effectively market on the desk top version of Facebook.  

One way to get your foot in the door is to get Facebook likes off of mobile devices now. It is easy to do and you will see results immediately. To learn more about growing your mobile user “Likes” check out my last blog post for step by step instructions. 

When Can I Have Facebook Home On My Phone?

Facebook Home will be available for download from Google’s app store, on April 12^th. It will be available for four popular Samsung and HTC smart phone models. I would like to have this app myself to truly understand how my message is reaching my audience. 

What do you think about the New Facebook Home for Mobile Devices? How will it affect your Facebook Marketing Strategy? 

Source: The New York Times, Facebook Software Puts It Front and Center on Android Phones, Somini Sengupta, April 4, 2013.