Are You In Love With Your Website?

Breaking up is hard to do, especially when it’s with your company’s website. It’s one of the hard truths of life that someday you will grow up and be forced to move on to the next big thing.  So now you have a choice, go into it willingly with arms open wide, ready to embrace the challenge, or go along kicking and screaming fighting it every step of the way.

Here at Actively Implementing Marketing Solutions we’ve chosen to embrace change, which is why you will soon be visiting us at a whole new site!

When we logged on before, we could see the flaws, and we knew that in order to grow we needed a website that was not only visually pleasing, but also functional and easy to navigate.  We hope that when you visit us now you will notice that we have improved our copy, added our blog to the website itself, and you can now easily browse through all our available services. 

The best part about all this is that we’re doing it on our own with the help of WordPress. This way, we have 100% control over how our site looks and what it is saying. We’ve also upgraded our logo to reflect the changes we are making to our system – sleek, recognizable and easy to read.

This wasn’t a decision we came to lightly, and it has taken a lot of work, but we think that the final result will be one that we can be proud of.  We encourage anyone who isn’t happy with their current website to make the appropriate changes so that when you hand out a business card you are happy to direct others to your site.  

We plan to go live with the new site sometime in the coming weeks. Check back with us for updates!

Selling Insurance on Social Media

Selling insurance on social media can be a mean feat. Depending on the content, you run the risk of alienating your followers, or worse, losing some of them altogether. Here are a few of our tips for engaging your current followers and gaining new ones.

Get Real

We like to put people in boxes - our teachers are teachers, police officers are police officers, and insurance agents are insurance agents. You need to show your clients that there is more to you and your company than just pencil pushing.

Give your posts a little personality: put up some pictures from the office holiday party (but keep it classy) or let your followers know when one of your employees welcomes a new little bundle of joy into the world. 

Don’t Alienate Your Facebook Fans

I bet a lot of you out there have liked a page on Facebook before only to immediately unfollow it or hide their updates. It happens all the time – you log in and are inundated with special offers or BUY THIS NOW! propaganda. And let us tell you, it really turns a follower off.

If someone took the time to like your page, then they are already one of your fans. You don’t need to get up in their face to try and convince them to like you – they already do. 

Learn to “Creep”

The kids these days call it “creeping”, we call it research. Here’s what you do: Get on Twitter and log into advanced search. Look up the keyword insurance, set the place to the city your business is located and hit the search button.

Voila. You now have a list of everyone within 15 miles of you who is tweeting about insurance.  So take this opportunity and respond to their questions or comments. There is no one better to answer their insurance based questions than an actual insurance agent.

Post Testimonials

You know who people trust? Other people. It’s why we spend so much time on Yelp and TripAdvisor.  You can hawk your own wares ad nauseam, but unless you have someone else to back you up, a current customer for example, you don’t have credibility. Every so often you should pick out a testimonial or two and share it on your social media sites.

Scare Tactics

It might be cliché, but sharing horror stories works. There is a reason you went into the insurance business: To protect people and their belongings. Every insurance agent out there has a story to tell of a off the wall claim or a common claim. Let your followers know this, and let them know that the unthinkable really can happen to anyone. 

Follow along with AIMS for more great insurance marketing tips and tricks!

Source - 18 Ways to Sell Insurance on Social Media Under the Radar - See more at: http://www.insurancesplash.com/blog/selling-insurance-social-media/#sthash.aHX3sp8r.dpuf

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