Introducing Our New Service: Social Media Management

Do you ever find yourself wishing you had more time in the day to use social media for your business? Being able to post blogs once a week, have interactive content on Facebook, and integrate that content with Twitter, Google Plus and even on Pinterest. 

Well now you can have it all. Actively Implementing Marketing Solutions is now offering Social Media Management. This is a great offer helping you create useful content for your blogs and web page and integrating content throughout multiple social networking sites. Actively Implementing Marketing Solutions will even track your social media statistics monthly, to easily see your social progress.  Your company will be social all year round and you will be building a content library giving you customer’s quality content as well as boosting your organic search. 

Planning ahead with you digital marketing efforts can save you time and help grow your business. Using a social media expert to help you be social all year round is necessary to keep social interaction at its best.

Luckily this service from Alternative Insurance Marketing Solutions is extremely affordable. 

Every week you will receive:

·       1 blog creation and posting

·       Office updates

·       And linking back to website to drive traffic 

Every Day you will receive:

·       Facebook postings

·       Twitter tweeting

·       Google plus postings

·       Pinterest posts

Everything listed above normally costs anywhere between $500 - $5000 dollars. Example1 Example2. Actively Implementing Marketing Solutions only cost you $237 dollars a month, which is $60 dollars a week. I bet you spend more money eating lunch out a week than it would cost to make your business a Digital Social Giant. To hire a part time employee to do the same work you would be paying up to $960 a month at $8 an hour! Jump into the social business networking with confidence. 

Choose Actively Implementing Marketing Solutions to handle your Social Networking needs today. All you have to do is fill out the short form below or call us at 401-400-2467, and Actively Implementing Marketing Solutions will be getting a hold of you shortly.  

Insurance Blog Idea of the Week

Become a part of our email list to start receiving weekly insurance blog ideas.
Each blog idea will come with a few sites you can get more information from to help in the writing of your insurance blog.

Blogging is important because it creates fresh new content to your website, keeps your audience/customers engaged and in touch with your company and shows potential customers that you truly are an expert in your field.

One of the hardest things about blogging is coming up with an idea or having the time to research your idea. Well here at Actively Implementing Marketing Solutions we are constantly trying to make using technology to market your business easier. We hope you like the new weekly blog ideas and can utilize the ideas into your company’s blogging.

Thank You,

Cheri Lesueur
Vice President
Actively Implementing Marketing Solutions
53444 Bridge Dr.
La Pine OR 97739
401-400-2467
cheri@implementnow.org


Blog Idea for the week of July 23-27.......



For more information about getting on our email list for weekly blog ideas fill out the form below. 

The 1-2-3’s of Insurance blogging

Are you an expert insurance blogger? Great leave a comment below to help the rest of us.

I am just going to say it, blogging is not easy. Insurance blogging is also not easy, but with a few tips to make it easier. So I give you the 1-2-3’s of insurance marketing.

1. Good Content

The heartbeat of every blog is the content. Lucky for insurance agents it is endless. I tend to think of ideas that evoke fear in the audience. Now I am not talking about Edgar Allan Poe scary I am talking about everyday fears. Like having my house getting broke into, getting in a car accident, or getting hurt on a vacation in China kind of fears. These daily fears are the reason why people buy insurance in the first place. To have some sort of peace of mind that they will be taken care of if something bad happens. They key to blogging about insurance is to remind the reader of a scary event that could happen then give the reader prevention techniques or ideas.

An example:

Check this insurance blog out.

Use photos to tell the story for you. An image can say a thousand words about what an article is about before the reader even looks at the title. Every blog should have a basic image that references the topic of the blog.

An easy example:

A blog on boater’s safety should have a picture of a family boating on a lake. 

      2.  Call To Action

Now that you have the best content around you need to have a call to action. Now that your readers have learned a few new tips to keep their family and property safer close the deal. Every blog you post has the potential to get you new leads, and customers. If your content is compelling then your reader is more likely to go to the next step and complete your call to action.

An example:

·       Like this? Share it on Facebook.

·       Need more info on X, Y, or Z? Get a quote now.

·       Check to make sure you are covered. Call 800-888-1234

             3.  Sharing

Now that you have written your blog with compelling content, and have a call to action you need to spread the word. No one will read your blog if you do not put it in front of their faces. I try to share my content with the people who will benefit the most from reading each blog post. Post the blog to your company website, Facebook, Twitter, and LinkedIn. Email your clients and prospects the blogs that pertain to them.

An example:

Bike safety can go to everyone on social media and all of the clients that have auto and home insurance as well as any bike shop businesses or bike rental business covered by the agency. Or even better put the bike safety blog out during bike to work week and  send it to everyone!

Blog Often

So now that you know how to make a killer blog do it often. Try for once a week or once every two weeks. The more content you have out there the better for web searches and internet based lead generation.

If you are like me and don’t like thinking of a topic subscribe to our email list below and I will be sending out insurance blog ideas once a week.

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4 Tips: Presenting to Potential Clients

Presenting to potential clients is never fun. You spend a lot of time getting all of the facts in order and making your PowerPoint and in the end you are not sure if you will even get the client/job. 

We all know making a good presentation is important, but what are some of the ways to make an impression and a sale. 

Visuals 

Having the information easy to understand with clear visuals is one way to make an impression.

If one presenter hands you a document full of number and graphs you are not very likely to read them or understand everything you are reading.

 On the other hand having someone hand you a iPad with touch screen so they can touch a graph and see where the information comes from is a completely different story. 

Visuals such as graphs and charts are meant to accumulate the data in an easy to read format. Don’t overdo it. 

Creativity

 Who says you have to give a PowerPoint? Get creative. Think outside the presentation box. Use items in front of your audience so they can touch or change an item you are talking about. Use video, music, art just get the concept crossed without your audience falling asleep. 

One idea is to line a table with paper. Start your presentation with a drawing of what you are offering. Let everyone in the room write on the paper with questions or concerns after you give them the big picture idea. At the end of the presentation you will be able to see how each step of the presentation went and it keeps your audience engaged and part of the process. Not just a silent blob waiting for you to shut up so they can go to lunch. 

Present for the Audience

Ask yourself this one simple question when preparing for a presentation – So What?

When you stand up in front of your audience make sure they are not asking themselves, So What? You want to tell them why this information you are presenting pertains to them. Why is it important to them. Answer that question in every presentation and you will make sales. 

An example:

“Thank you for your time today. I want to begin by telling you about my company, my product, and myself. My company was founded in 1858, and we now have more than 5,000 employees worldwide. Also, we have recently won a customer satisfaction award, and we have been named one of the best places to work in America…”

Bla bla bla why does any of that matter? So What?

Or

“Do you know how many investment salespeople come in and simply want to pitch their latest product? Well, what I do is entirely different. What I want to talk to you about today is what matters most to you and your clients: safety, guarantees, and income.”

“To give you some background, my company was founded in 1858. The reason that’s important is because we have survived wars, recessions, earthquakes, and depressions, and have kept every promise we have made to our clients. This is an important thing to remember when making an investment that you want to last more than 30 years.”

“We have over 5,000 employees worldwide, which is big enough to make us a serious player, but small enough to know who you are.”

“Finally, we were recently named one of the best places to work in America. The reason this is important to you is because of the quality and experience of our service representatives, whose average tenure at our company is 12 years. What this means is that a real person will answer your phone call in less than 30 seconds, and they can usually answer your question the first time”

Now I know why each of those thing pertains to me! The audience member. Ask yourself So What?

Content above taken from the book So What? By Mark Magnacca. 

Confidence

Walk to the front of the room with some confidence. It can make a world of difference if you walk up to the front of the room with your head held high and a smile on your face than if you saunter up trying not to meet anyone’s eye as you start talking. 

Get To It

So for your next presentation for a prospective client or just your office staff, try these 4 tips to keep everyone awake and engaged.

What type of presentation tips do you use?