Cheri Martinen: The 1-2-3’s of Insurance blogging

Are you an expert insurance blogger? Great leave a comment below to help the rest of us.

I am just going to say it, blogging is not easy. Insurance blogging is also not easy, but with a few tips to make it easier. So I give you the 1-2-3’s of insurance marketing.

Good Content

The heartbeat of every blog is the content. Lucky for insurance agents it is endless. I tend to think of ideas that evoke fear in the audience. Now I am not talking about Edgar Allan Poe scary I am talking about everyday fears. Like having my house getting broke into, getting in a car accident, or getting hurt on a vacation in China kind of fears. These daily fears are the reason why people buy insurance in the first place. To have some sort of peace of mind that they will be taken care of if something bad happens. They key to blogging about insurance is to remind the reader of a scary event that could happen then give the reader prevention techniques or ideas.

An example:

Check this insurance blog out.

Use photos to tell the story for you. An image can say a thousand words about what an article is about before the reader even looks at the title. Every blog should have a basic image that references the topic of the blog.

An easy example:

A blog on boater’s safety should have a picture of a family boating on a lake.

2. Call To Action

Now that you have the best content around you need to have a call to action. Now that your readers have learned a few new tips to keep their family and property safer close the deal. Every blog you post has the potential to get you new leads, and customers. If your content is compelling then your reader is more likely to go to the next step and complete your call to action.

An example:

· Like this? Share it on Facebook.

· Need more info on X, Y, or Z? Get a quote now.

· Check to make sure you are covered. Call 800-888-1234

3. Sharing

Now that you have written your blog with compelling content, and have a call to action you need to spread the word. No one will read your blog if you do not put it in front of their faces. I try to share my content with the people who will benefit the most from reading each blog post. Post the blog to your company website, Facebook, Twitter, and LinkedIn. Email your clients and prospects the blogs that pertain to them.

An example:

Bike safety can go to everyone on social media and all of the clients that have auto and home insurance as well as any bike shop businesses or bike rental business covered by the agency. Or even better put the bike safety blog out during bike to work week and send it to everyone!

Blog Often

So now that you know how to make a killer blog do it often. Try for once a week or once every two weeks. The more content you have out there the better for web searches and internet based lead generation.

If you are like me and don’t like thinking of a topic subscribe to our email list below and I will be sending out insurance blog ideas once a week.