Images
Images are important to use on Facebook. A image can say a
thousand words and if put with a strong message can create positive Facebook engagement.
In studies on what people look at the most on a Facebook page the Page Wall
always wins. This is where you post content and updates to your customers. Using
images can help make your business posts more visible on your customer News
Feed as well. This does not mean every post has to have an image, but it is a
good idea. You can always test this theory yourself by posting a message with
an image and see how many people see it verse a similar message without an
image. If you are looking for some more information on what people spend the
most time looking at on a Facebook Business Page then check out this blog
on EyeTracking or use EyeTrackShop
for yourself and see where your Page gets the most looks.
To show my point I added this image. What does it communicate to you? To me it says be cautious children are present. What if I added text which read, "About 100 children are killed each year while walking to or from school?" The texts makes this image much more powerful.
Ask questions
Facebook is social so making it easy for your customers to
be social is a must. One way to get some good social engagement is to ask
questions to your customers. There are a few different survey tools out there
for Facebook, but the easiest to use is right in your Status Bar. On your status bar
click Event,Milestone + and select Question. Here you can create a simple
question for your audience to respond too. Keep the questions simple and short.
Also try having the question associated with an earlier Facebook Post to draw
more attention and to see better replies.
Good Content
Having good content is important with everything you put on
the web, and it is just as important when posting to Facebook. You want to post
material that is for your audience. Make your content to the point with a
timely message. For more information on how to connect with your Customers on
Facebook see my last blog
here.
Integrate Facebook into your Blog/Website
This is an important one. Make sure to have a Facebook
gadget to “like” or “share” your content from your blog or website. If you do
not make it easy to share your businesses content then people will not share
it. You want to make it as easy as possible to share what you are saying on
social media.
I have started using the side bar gadget and have seen great
results. Here is a gadget for
WordPress that works just as well. If you are not a WordPress user then I
would suggest Googling social media vertical gadget for (your website
provider). This will take some time to make it just right, but hang in
there because the results will be worth all the trouble.
Stay In the Conversation
Now that you are an active business on Facebook and your
customers are starting to communicate with you on Facebook, remember to stay social.
If someone asks a question about a post remember to answer them. If you get a
lot of comments or views on a post follow it up with a similar and relevant post.
Show how your company is part of your community, and why it is important to buy
from you.
Keep Marketing
Remember just because you are an active business on Facebook
does not mean everyone sees everything your business does. Make sure to spread
the word not just on social media but using traditional media as well. Send out
monthly newsletter, event postcards, post ads in the paper and other media locations.
Social media is just a part of the whole picture when it comes to letting your
customer connect with your business.
How do you connect
with your customers on Facebook?
The idea for this blog was from
another great marketer and writer; Jeff Bullas see his blog
here.
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