Selling Insurance on Social Media

Selling insurance on social media can be a mean feat. Depending on the content, you run the risk of alienating your followers, or worse, losing some of them altogether. Here are a few of our tips for engaging your current followers and gaining new ones.

Get Real

We like to put people in boxes - our teachers are teachers, police officers are police officers, and insurance agents are insurance agents. You need to show your clients that there is more to you and your company than just pencil pushing.

Give your posts a little personality: put up some pictures from the office holiday party (but keep it classy) or let your followers know when one of your employees welcomes a new little bundle of joy into the world. 

Don’t Alienate Your Facebook Fans

I bet a lot of you out there have liked a page on Facebook before only to immediately unfollow it or hide their updates. It happens all the time – you log in and are inundated with special offers or BUY THIS NOW! propaganda. And let us tell you, it really turns a follower off.

If someone took the time to like your page, then they are already one of your fans. You don’t need to get up in their face to try and convince them to like you – they already do. 

Learn to “Creep”

The kids these days call it “creeping”, we call it research. Here’s what you do: Get on Twitter and log into advanced search. Look up the keyword insurance, set the place to the city your business is located and hit the search button.

Voila. You now have a list of everyone within 15 miles of you who is tweeting about insurance.  So take this opportunity and respond to their questions or comments. There is no one better to answer their insurance based questions than an actual insurance agent.

Post Testimonials

You know who people trust? Other people. It’s why we spend so much time on Yelp and TripAdvisor.  You can hawk your own wares ad nauseam, but unless you have someone else to back you up, a current customer for example, you don’t have credibility. Every so often you should pick out a testimonial or two and share it on your social media sites.

Scare Tactics

It might be cliché, but sharing horror stories works. There is a reason you went into the insurance business: To protect people and their belongings. Every insurance agent out there has a story to tell of a off the wall claim or a common claim. Let your followers know this, and let them know that the unthinkable really can happen to anyone. 

Follow along with AIMS for more great insurance marketing tips and tricks!

Source - 18 Ways to Sell Insurance on Social Media Under the Radar - See more at: http://www.insurancesplash.com/blog/selling-insurance-social-media/#sthash.aHX3sp8r.dpuf

Photo - © escova - Fotolia.com

WordPress Camp Phoenix AZ 2014

Hello all! I just returned from three days in Phoenix, Arizona at the 2014 WordPress camp. I got to listen to amazing speakers and gain a whole lot of WordPress knowledge! I would like to tell you what I took away from WordCampPhx:

One: I am not a designer or a developer; I am a marketer.

Two: Building a Website is an art form that takes years of practice to perfect.

Three: I will not be building a php website any time soon.

Now that you know this blog will not be about those three things let me tell you about the event itself. I found this event great for any freelancer or individual who is starting their own business.

Why? Because you are introduced to new technologies and the people who know how to use them. Not only that but, you learn the best practices for web design, content creation, customer engagement, legal issues, branding, and how to ask for the money you are worth. This conference would also be great for anyone who wants to get down and dirty in the world of website design and development. Unfortunately, every time I tried to listen to the masterful designers and developers at WordCamp Phoenix I found myself lost as the content was going in one ear and out the other with no comprehension.

A few things I took away from WordCampPhx: 

1. Use Google Analytics!
2. Scream your call to action and tell your clients what you want them to do. (No really, be bossy.)
3. Know what you want from your website.
1. Why do you want a website?
2. What do you want people to do when viewing your website?
3. What do people want from you?
4. Where are people when viewing your website?

All of the Speakers did a great job and I want to recognize the few I was able to see this weekend. Thank You for sharing your knowledge and insight: 

• Betsy Cohen
• Ken Granger
• Joe Casabona
• Stacey harris
• Joe Manna
• Jennifer Bourn
• Ruth Carter
• Elisa Camahort Page
• Chris Lema
• Heather Hogan
• Troy Dean
• Patrick Rauland
• John Gough

Without all of the camp’s sponsors we would not have been able to attend such a lavish event for the small ticket price of $50.00. I was truly impressed by the event and I would like to thank the event organizers, volunteers, as well because with out their hard work this would not be such a special event.

Want to know more about what I learned at #wcphx connect with me on Facebook.  

Content Calendars: Plan to Brand

We know that fresh content is important in driving consumers to a website.  With the recent uptick in content marketing however, we are seeing fewer and fewer quality posts. You really can’t log into Twitter or Facebook without running into some infograph or another.

 

Flooding the web with content might get you page views, but is it really generating leads for your business? 

 

As a business owner, you are the one who knows what your clients are looking for. Which is why we want your input as we plan out your content marketing schedules for the year. 

 

Content calendars allow us to plan around key events in your industry and tailor content to fit current events. If you see a gap in your content plan, we can easily rearrange the schedule to fit the needs of your business. The further ahead we plan the more consistent we are in our postings.

 

Here is a sample calendar we have made for some of our current clients:

Our goal is to help you build a brand, and that brand relies on a constant stream of digital content.  We want the content we produce to represent you and the image you are trying to project for your business. 

Blogging is fun; it’s informal and it is one of the best ways to connect with potential customers.  So tell us, how do you want to connect? What would you like to see more of? Or conversely, less of?  Would you like to see more current event blogs? Safety tips? Commercial lines? 

At AIMS we are here to work for you.  Contact us and let us know what you would like to see done in 2014 to help build your brand. We will be happy to build a custom content calendar for your business!

Photo - © momius - Fotolia.com

Welcome Emily Pick to the AIMS Team!!

Big news here at AIMS! We have added a new member to our staff! Everyone please welcome our new Marketing Assistant, Emily Pick.

Emily joins our team primarily as a copywriter and editor, but will also be helping with social media, design and other business functions. She is a 2010 graduate of the University of Oregon having received her degree in Human Physiology.  In the past, she has worked as a freelance copywriter, crafting original content and press releases for various businesses.


Outside of work, Emily is very fitness oriented and loves to travel. She is also a very big Oregon athletics fan (Go Ducks!). Her favorite international city is Istanbul, Turkey for its beautiful architecture and amazing food (although Jamaica and its beaches rank a close second!). She ran her first half-marathon in the summer of 2013, and is looking forward to getting her feet wet with her first triathlon in July of 2014. 


Emily is here at AIMS to learn more about the business of marketing and is looking forward to helping incorporate the use of analytics into our social marketing strategy.  With her help, we are hoping to grow our clientele base and continue to put out a quality product that is both creative and refreshing.