We know that fresh content is important in driving consumers
to a website. With the recent uptick in
content marketing however, we are seeing fewer and fewer quality posts. You
really can’t log into Twitter or Facebook without running into some infograph
or another.
Flooding the web with content might get you page views, but
is it really generating leads for your business?
As a business owner, you are the one who knows what your
clients are looking for. Which is why we want your input as we plan out your
content marketing schedules for the year.
Content calendars allow us to plan around key events in your
industry and tailor content to fit current events. If you see a gap in your
content plan, we can easily rearrange the schedule to fit the needs of your
business. The further ahead we plan the more consistent we are in our postings.
Here is a sample calendar we have made for some of our
current clients:
Our goal is to help you build a brand, and that brand relies
on a constant stream of digital content.
We want the content we produce to represent you and the image you are
trying to project for your business.
Blogging is fun; it’s informal and it is one of the best
ways to connect with potential customers.
So tell us, how do you want to connect? What would you like to see more
of? Or conversely, less of? Would you
like to see more current event blogs? Safety tips? Commercial lines?
At AIMS we are
here to work for you. Contact us and let
us know what you would like to see done in 2014 to help build your brand. We
will be happy to build a custom content calendar for your business!
Photo - © momius - Fotolia.com
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